The £5.3m push is aimed at stimulating the declining market which has been hit hard by the global economic slowdown. The demand for air travel has slumped in the aftermath of the September 11 terrorist attacks in the US.
Rod Eddington, the airline’s chief executive, launching the campaign last week said: ‘The last 12 months have been extremely challenging and 2002 will be equally demanding. Our campaign will give a real boost to stimulate the business travel.’
The campaign includes a range of travel offers to encourage British Business men and women to get back to doing business in person.