PracticePeople In PracticeBreathe left gasping by GUS

Breathe left gasping by GUS

Breathe has gasped its last just weeks after the internet service provider denied rumours that it was on the verge of closure.

It turns out that Great Universal Stores, the company that snapped up Breathe for £1.4m three months ago, just wanted to get its hands on the company’s mobile and internet access technology, which could be applied to its own internet shopping strategy.

At the time of the purchase, GUS chief executive, John Peace, said the company was interested in Breathe’s ‘substantial expertise and technology in enabling multi-device access to the internet using PCs, Wap phones and other devices’.

GUS is reported to have acknowledged that it didn’t have the money to back an ISP. David Tyler, finance director of the retail giant, was quoted by The Times as saying: ‘I suspect we will have to think about what we do with it. It has been a useful learning experience, but running an ISP is expensive.’

GUS said that it has already been approached by several companies interested in purchasing Breathe, but selling the company would mean abandoning the back end technology that GUS wanted.

Links

Breathe sold to GUS for £1.4m

Freeserve gets better as Breathe expires

Administrators appointed at Breathe

Company rescue proposals unveiled

Breathe offers unmetered free Wap access

GUS website

Breathe.com

Related Articles

Is inefficiency stealing your time and money?

Accounting Firms Is inefficiency stealing your time and money?

4m Emma Smith, Managing Editor
CIMA elects new president

Institutes CIMA elects new president

4m Emma Smith, Managing Editor
Transparent currency trade: How to achieve costs visibility

Governance Transparent currency trade: How to achieve costs visibility

4m Emma Smith, Managing Editor
Magma Group announces merger, partner promotions

Accounting Firms Magma Group announces merger, partner promotions

8m Emma Smith, Managing Editor
MHA MacIntyre Hudson advises on management buy-out

Accounting Firms MHA MacIntyre Hudson advises on management buy-out

8m Emma Smith, Managing Editor
Introduction to KPMG UK’s new leadership team

Accounting Firms Introduction to KPMG UK’s new leadership team

5m Emma Smith, Managing Editor
EY appoints head of UK Infrastructure Asset Intelligence practice

Accounting Firms EY appoints head of UK Infrastructure Asset Intelligence practice

6m Emma Smith, Managing Editor
FRP Advisory expands operation with new office, partner appointments

Accounting Firms FRP Advisory expands operation with new office, partner appointments

8m Emma Smith, Managing Editor