The axe was wielded just seven months after the revenue hired Father Ted’s batty tealady to replace Hector the tax inspector.
According to a Revenue spokesman, Mrs Doyle’s tenure was only ever designed to last for the remainder of the year.
He said: ‘Mrs Doyle will remain in place until the next deadline. However, there will be a new campaign after that.’
The announcement came as an Adwatch poll in Marketing magazine voted Mrs Doyle’s adverts – urging viewers to ‘go on, go on, go on’ and fill in their tax forms – the most annoying on television.
Meanwhile the Revenue, which is attempting to reach out to taxpayers, is bracing itself for a last-minute rush, as about 3.8 million taxpayers have yet to submit their self-assessment forms by the 31January deadline.
Accountants have also said they are getting more late tax forms from their self-assessment clients this year.
Advertising agency M&C Saatchi has been hired to develop a new long-term campaign.
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