The axe was wielded just seven months after the revenue hired Father Ted’s batty tealady to replace Hector the tax inspector.
According to a Revenue spokesman, Mrs Doyle’s tenure was only ever designed to last for the remainder of the year.
He said: ‘Mrs Doyle will remain in place until the next deadline. However, there will be a new campaign after that.’
The announcement came as an Adwatch poll in Marketing magazine voted Mrs Doyle’s adverts – urging viewers to ‘go on, go on, go on’ and fill in their tax forms – the most annoying on television.
Meanwhile the Revenue, which is attempting to reach out to taxpayers, is bracing itself for a last-minute rush, as about 3.8 million taxpayers have yet to submit their self-assessment forms by the 31January deadline.
Accountants have also said they are getting more late tax forms from their self-assessment clients this year.
Advertising agency M&C Saatchi has been hired to develop a new long-term campaign.
Making Tax Digital will impose significant additional tax compliance costs on small businesses for little or no medium term benefit, tax and small business experts told MPs
The drive towards a fully digital tax regime is an admirable one, but mandation is simply wrong, according to one of the UK's most senior tax technology practitioners - Paul Aplin
HMRC has won its tenth successive case against tax avoidance schemes promoted by NT Advisors. The Court of Appeal has ruled that NT ... read more
HMRC is continuing to ramp up the number of raids on premises it carries out as part of criminal investigations, searching 761 properties in the last year