PracticeConsultingCompanies ignore brand value.

Companies ignore brand value.

Almost 80% of City analysts say listed companies should publish more information on intangible assets.

There has been little improvement on reporting for intangibles such as brand values, according to findings in the fourth instalment of a brand value survey.

The poll, conducted by Brand Finance, a brand valuation company, revealed analysts strong demands for more brand information to be included in annual reports.

Brand Finance chief executive David Haigh said: ‘A financial picture of reality which excludes many intangible assets, wilfully denies the every day evidence of a changing society where the real wealth creators are often the intangible assets.’

Skania achieved the highest score in the report with a total ranking of 90%. Others in the top 10 included Tesco in sixth position.

The survey found that companies reporting goodwill had improved following the publication of accounting standard FRS10.

In the report’s foreword Haigh said: ‘It is making a mockery of financial accounting in that the users of financial statements are rightly querying the usefulness of financial accounts, particularly where valuable intangible assets go completely unreported.

Related Articles

5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

2m Alia Shoaib, Reporter
Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

Consulting Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

8m Stephanie Wix, Writer
Managing partner Q&A - the year ahead: Richard Toone, CVR Global

Accounting Firms Managing partner Q&A - the year ahead: Richard Toone, CVR Global

9m Kevin Reed, Writer
Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

Audit Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

10m Kevin Reed, Writer
New head of equity capital markets for KPMG

Accounting Firms New head of equity capital markets for KPMG

10m Stephanie Wix, Writer
Deloitte 'self-imposes exile' on government contracts to defuse PM row

Accounting Firms Deloitte 'self-imposes exile' on government contracts to defuse PM row

9m Kevin Reed, Writer
Managing partner Q&A - the year ahead: Julie Adams, Menzies

Accounting Firms Managing partner Q&A - the year ahead: Julie Adams, Menzies

9m Kevin Reed, Writer
Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

Business Regulation Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

9m Kevin Reed, Writer