The move was announced last week and will see the Bournemouth-based vendor link its Enterprise package with Databank’s Prospect CRM tool.
It is expected the step will trigger similar moves from rival mid-range providers during the year. Vendors are faced with the dilemma of writing their own CRM systems or joining forces with third parties.
Larger corporate systems providers such as SAP, Oracle and Peoplesoft have already entered the CRM market and it now appears the mid-range providers will follow suit.
The product enables users such as field sales people to see a consolidated view of customer accounts. Data is uploaded and updated automatically across the internet so users always have the latest financial information and customer and support data.
Under the terms of the agreement, Databank – which has developed and provided 32-bit CRM solutions to the SME and corporate market for four years – has linked Prospect into Exchequer’s Enterprise package to give users a real-time view of all aspects of a customer’s account, including sales, support and finance.
‘This is about linking the back and front office for a common purpose,’ said Eduardo Loigorri, managing director at Exchequer Software.
‘Company departments shouldn’t be operating in isolation. This is especially true for finance, the core business driver.’
Andy Ardron, managing director at Databank, added: ‘CRM is an area which most companies are investing in for increased profitability, so it’s vital to ensure it links existing systems and avoids any re-keying of data.’
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