BusinessCompany NewsNew owner will retain Coda brand

New owner will retain Coda brand

The acquisition of Coda by Unit 4 Agresso will not result in a merger of the two software brands

While the two brands are under the same parent company and both provide
accountancy software, although in different capacities to a variety of
organisations, there are no plans to change the name of the company or brands,
said a Coda representative at the latest Softworld event at London’s Olympia.

David Turner, group marketing director at Coda, said: ‘Unit 4 Agresso, the
parent company, had a strategy to integrate other strong systems in the market.

‘To be profitable in the software business you need big bucks. We’re
competing against SAP & Oracle
so this helps us as now we have it,’
he added.

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