Hacker Young in symbolic rebrand
Mid-tier firm Hacker Young has rebranded itself as UHY Hacker Young, a symbolic move towards a closer relationship with its international network, UHY.
Link: Accountancy Age Top 50
UHY Hacker Young chairman Howard Spencer said that the new name is ‘not a rebranding exercise for the sake of it’.
‘Hacker Young has spent the last 12 months identifying its key strengths, and formulating a plan for where it wants to be in the future,’ he said.
Ladislav Hornan, managing partner at Hacker young in London and chairman of UHY, said: ‘The Hacker Young brand is well known and respected, however we don’t believe many of our clients and potential clients are aware of the substantial worldwide backup that the firms in the UK have at their disposal.’
The most recent high profile accountancy rebranding exercise was Deloitte & Touche’s renaming as simply ‘Deloitte’.