Hacker Young in symbolic rebrand

Link: Accountancy Age Top 50

UHY Hacker Young chairman Howard Spencer said that the new name is ‘not a rebranding exercise for the sake of it’.

‘Hacker Young has spent the last 12 months identifying its key strengths, and formulating a plan for where it wants to be in the future,’ he said.

Ladislav Hornan, managing partner at Hacker young in London and chairman of UHY, said: ‘The Hacker Young brand is well known and respected, however we don’t believe many of our clients and potential clients are aware of the substantial worldwide backup that the firms in the UK have at their disposal.’

The most recent high profile accountancy rebranding exercise was Deloitte & Touche’s renaming as simply ‘Deloitte’.

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