Deloitte to revamp its global image

Deloitte has denied any re-branding activity around the UK firm, but
confirmed that Deloitte Global had put out a tender for a re-branding of the

The firm is believed to have hired The Partners, which were recently credited
with the successful campaign it ran for the National Gallery, where copies of
some of the most famous paintings in the gallery’s collection were hung on the
walls of buildings in London.

Deloitte has not had any changes to its name and image since it dropped the
‘Touche’ from its name in 2003.

Ernst & Young is also thought to have begun a re-branding exercise,
though the firm has played down the suggestion.

Deloitte has boasted that, of all the accounting firms, its name has been in
existence for the longest time.

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