KPMG Consulting has been called the ‘best’ for the job after being named as project manager for the high-profile attempt by Richard Branson to take over the National Lottery, writes Gavin Hinks. The Big Five firm, which will help Virgin try and win the lottery from Branson’s arch rival Camelot, was this week praised by John Jackson, the man heading up the People’s Lottery bid. The endorsement comes just a month before all bids are made public. Jackson said: ‘We went to a number of companies and KPMG, we felt, were the best people for the job.’ KPMG will occupy a unique position in the race for the lottery as the Virgin bid is not constructed as a consortium. The firm will only act as a service provider to Virgin, and not a partner. The lottery project extends an already close relationship. KPMG recently implemented an IT system for Branson’s Virgin Vie, and in 1997 a survey by KPMG voted Branson ‘best British business leader’. Co-ordinating the technical aspects of the bid, KPMG’s key role will be to oversee the delivery of services supplied to Virgin to run the lottery. This may include working with AWI, one of the world’s largest lottery system providers. Camelot and Virgin are the only known bidders for the lottery though seven letters of intent to compete for the lottery have been received.
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