Andersen Consulting name to be dropped.
Arthur Andersen will not use the Andersen Consulting brand for at least 12 months, and has indicated it is unlikely to ever use the name in the future.
Arthur Andersen will not use the Andersen Consulting brand for at least 12 months, and has indicated it is unlikely to ever use the name in the future.
The Big Five firm retained the rights to use the Andersen Consulting brand following its split. Since the arbitration last year Andersen Consulting has relaunched itself as Accenture – at a cost of £70m so far.
It was widely expected AA would make use of the brand name. But Richard Boulton, global head of Arthur Andersen business consulting division, said: ‘Our consulting division is very different to Andersen Consulting. We don’t want to be seen as passing ourselves off as them.’
Under the terms of the separation agreement, Accenture, reported to be seeking a limited IPO, must discontinue use of the phrase ‘formerly known as Andersen Consulting’ by March 31.
But Boulton said AA ‘does not want to hide its consulting strength’.
He added: ‘AA is already a very powerful brand in professional services.’ Accenture was unwilling to comment.
For more on this story, visit www.accountancy age.com/Business/1110802.
The numbers you crunch tell a story. Your expertis...
23yEmbracing user-friendly AP systems can turn the tide, streamlining workflows, enhancing compliance, and opening doors to early payment discounts. Read...
View articleOrganisations can enhance their financial operations' efficiency, accuracy, and responsiveness by adopting platforms that offer them self-service cust...
View articleIn a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...
View resourceDiscover how AP dashboards can transform your business by enhancing efficiency and accuracy in tracking key metrics, as revealed by the latest insight...
View articleGlobal spend on accountancy outsourcing up by 40% in the space of five years. News comes as accountancy outsourcing specialist AdvanceTrack reports en...
View articleFollowing a profitability review, Deloitte has decided to scale back its UK deals business due to lower returns. This strategic shift could lead to jo...
View articleUK-based Dow Schofield Watts (DSW), a mid-market professional services network, announced the creation of a new division called DSW Principal Partners...
View articleEY has been undergoing significant cost-cutting measures and streamlining its operations since the abandonment of Project Everest. The firm has made t...
View articleTransitioning from an accounting firm to a consultancy model is only one part of the puzzle. The next, equally vital piece is making the market aware ...
View articleThis framework, while providing a top-line view, underscores the importance of strategic vision, operational excellence, and the spirit of continuous ...
View articleLooking ahead, the Big 4 firms face a challenging year, with ongoing cost-of-living concerns, slow economic growth, rising geopolitical tensions, and ...
View articleLast month it was reported that Deloitte would be cutting approximately 1,200 jobs in the United States, making it the latest of the Big Four accounti...
View article