The deal comes just months after a failed $18bn bid by HP to buy PwC’s consulting arm in November last year following a sharp fall in HP’s share price.
PwC has been looking to become more involved in the aviation industry aware that competition in the consultancy services sector is intensifying.
The global market for aviation software and services is estimated to be worth around $15bn a year.
Scott Hartz, global managing partner of PwC’s Management Consulting Services practice, said: ‘Having worked closely with most of the industry’s top players for more than a decade, we know that these companies seek new business relationships and models.’
PwC and HP will open an Aviation Solution Centre where staff will work on new technologies ranging from airport management solutions to baggage handling.
Projects include a ‘hurdle-free airports’ where passengers can use wireless and personal digital technology to check in and ‘wireless ramp’ to improve aircraft punctuality and performance.
The firm’s existing practice is made up of over 600 consultants supported by its Global Knowledge Management team.
Richard Davey, PwC’s global aviation leader, was with HP’s chief executive, Carly Fiorina, in Madrid at the World Air Transport Summit to make the announcement.
Ann Livermore, president of HP services, said: ‘Our work with PricewaterhouseCoopers has been designed to deliver highly customised internet technologies and services to improve customer service and business efficiency. This is an ideal marketplace to deploy our innovative mobility and servcies delivery capabilities.’
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