Late Christmas shopping may disappoint retailers
British retailers could be disappointed if they are waiting for a late Christmas shopping spree to rescue their festive trading, the latest research shows.
Shoppers that are planning to complete their present-buying late in day do not expect to spend much in real terms, according to the third and final study of Christmas shopping trends by KPMG.
The study showed that 17% of shoppers plan to finish their Christmas shopping on Christmas Eve, up from 13%.
Helen Dickinson, head of retail at KPMG, said: ‘Despite the large number of people leaving it late, there is now a growing fear that much of the late shopping spree could be made up of small scale, low value, “top-up” shopping.
‘This means that any retailers banking on the last few shopping days before Christmas to rescue their season’s trading results could well be disappointed.’