Winner: Goodman Jones
Once again, Goodman Jones has clinched the prize for the best use of the
internet by an accounting practice. Use of the internet is central to the
service the firm offers its clients. The website www.goodmanjones.com is the
gateway for clients to the multiple services the firm offers.
Goodman Jones has focused on using technology to target its clients with
information that they find useful. The practice runs an orthodox website and
complements this with an SME blog and also publishes topical videos and
podcasts, offering clients a broad choice of media from which to gather content.
The firm also offers management information through an online accounting
system and provides an online meeting service.
The online accounting system, powered by GJ Online, offers all the
functionality required by the firm’s SME clients, including multi-currency
functionality, timesheets and project accounting. Information is shared between
client and accountant in real time and can be analysed over the phone if needs
The online meeting service allows for secure and confidential meetings to be
conducted online by simply opening a browser and following a few basic
registration steps. The meetings have enabled the practice to discuss documents,
make presentations and conduct training over the web, saving money and time.
The blog is maintained by partner Philip Woodgate. It allows readers to
exchange views freely and easily. The blog allows the firm to inform and learn
from its core SME market.
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