Awards 2007: Practice Management Software Package of the Year

AA Awards

Sponsored by United Data

Winner: Iris

The leading player in practice management software, IRIS, has reasserted its
dominance in the accounting practice market by winning the 2007 Accountancy Age
Award for Practice Management Software Package of the Year.

IRIS Practice Management regularly tops market surveys and, with a 39% market
share, is well ahead of its competitors, the closest of which holds only 15% of
the market.

The judges, describing IRIS as ‘the clear market leader’, gave the software
the nod ahead of rivals Practice Engine Group and APS.

‘IRIS displays excellent functionality and a wide range of applications.
There is evidence of high customer retention and growth in its user base,’ the
judges commented.

IRIS has built its success by offering wide functionality and excellent
customer service.

The IRIS package offers seamless integration between tax, accounts
production, auditing, secretarial and fee-logging applications.

Such is the popularity of IRIS among accountants that the number of new users
in the 2006/07 financial year climbed 15% on the previous year from 11,372 to
13,087. Sales in 2006 hit £19m and the company hopes that this will grow to £25m
by 2009.

On the customer care front, IRIS boasts a 97% retention rate and rather than
distributing its product through resellers it has opted to run a direct sales
team in the interests of building strong customer relationships.

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