BusinessCompany NewsBuzzword – Cyclosis

Buzzword - Cyclosis

(noun) the paranoia and bewilderment suffered on realising your company's performance over the last decade has been entirely down to the favourable economic cycle.

We have all seen the gloating by sales people who cling unshakeably to the mistaken belief that they – and they alone – are holding the company afloat. ‘I brought in £500,000 in revenues last year,’ they say. ‘Without me we wouldn’t have a business.’

Next time you find yourself trapped in a similar conversation, suggest they swap jobs with you. If you deliver nothing, they really are worth £500,000 to the organisation. If you deliver £450,000, they are worth £50k. If you deliver £600,000 it might be time your once-esteemed colleague bids you goodbye. If that sales person were to take a moment for personal reflection, he or she might feel a tightening in his or her stomach. This is known as cyclosis.

Many CEOs and CFOs are already sufferers. For them it starts with a pang, before leading to intense feelings of bewilderment as they realise they are not making the difference to shareholder value they thought they were.

The highs were the result of a general economic upturn and the lows, well the lows were the result of their failure to anticipate the turning of the curve – and of their failure to deal with it.

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