Buzzwords – Deep-diving

Like so many terms that occupy the business lexicon, deep-diving was a phrase born in a US investment bank. But since its propulsion into corporate consciousness, it begs a question. If deep-diving is what we now do when we use a meeting to tackle a single subject, how should we refer to the more traditional kind of meeting where we skim a number of topics?

Obviously, we are constrained by the need to stretch the ocean metaphor to breaking point. Answers on a (waterproof) postcard please.

Baffled by business buzzwords? Send them to and we’ll attempt to deconstruct them.

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