BusinessCompany NewsBuzzwords – Deep-diving

Buzzwords - Deep-diving

(Noun) devoting an entire meeting to a narrow subject.

Like so many terms that occupy the business lexicon, deep-diving was a phrase born in a US investment bank. But since its propulsion into corporate consciousness, it begs a question. If deep-diving is what we now do when we use a meeting to tackle a single subject, how should we refer to the more traditional kind of meeting where we skim a number of topics?

Obviously, we are constrained by the need to stretch the ocean metaphor to breaking point. Answers on a (waterproof) postcard please.

Baffled by business buzzwords? Send them to news@accountancyage.com and we’ll attempt to deconstruct them.

Related Articles

BDO replaces Deloitte as Mitie auditor

Audit BDO replaces Deloitte as Mitie auditor

1m Emma Smith, Managing Editor
CVR Global appoints partner in London office

Company News CVR Global appoints partner in London office

5m Alia Shoaib, Reporter
FTSE100 failing to provide adequate ethics information

Company News FTSE100 failing to provide adequate ethics information

5m Alia Shoaib, Reporter
Brand strength leads to fee income growth for RSM

Accounting Firms Brand strength leads to fee income growth for RSM

8m Emma Smith, Managing Editor
Mazars strengthens audit team with partner appointment

Accounting Firms Mazars strengthens audit team with partner appointment

8m Emma Smith, Managing Editor
Moore Stephens recruits new private client partner

Accounting Firms Moore Stephens recruits new private client partner

8m Emma Smith, Managing Editor
Magma Group announces merger, partner promotions

Accounting Firms Magma Group announces merger, partner promotions

8m Emma Smith, Managing Editor
BDO on ‘recruitment spree’ with multiple partner appointments

Accounting Firms BDO on ‘recruitment spree’ with multiple partner appointments

8m Emma Smith, Managing Editor