TAKING STOCK has seen some pointless, badly-thought out, inane, ‘research’ in its time.
But InsightBee’s latest effort is none of those…possibly. It’s definitely, indisputably strange, though.
Anyway, the online research specialist has found that accounting firms waste £1.2bn a year on research. Its survey of 200 profesisonal services profesisonals found seven in ten accountants feel the research is unreliable, and fails to provide business insight or drive good decision-making.
Brilliant, or completely self-defeating? Perhaps InsightBee are suggesting accountants should use them to undertake research…We can’t it work out, and refuse to waste any more of our precious braincells upon it.
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