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    Taking Stock: ICAS strikes a chord with Glasto stats

    Taking Stock: ICAS strikes a chord with Glasto stats

    The Scottish institute shows the numbers behind the music, as we enter festival season

    Author Writer Date published June 26, 2015 Categories

    IT’s WELL KNOWN that ICAS boss Anton Colella has a musical bent, known for guitar-twanging and crooning during previous ICAS Burns Night celebrations.

    So Taking Stock wonders if he had anything to do with commissioning his marketing team to pull together various stats on the Summer festivals – which effectively show the business of major live music events is ticking along very nicely thank you.

    Did you know that the average music tourist coming over to the UK spends £751?…points out the guitar-shaped infographic.

    Reports that Colella has turned up at Glasto in a charabanc wearing cut-off jeans and a straw hat cannot be confirmed.

    Click the pic to view the infographic:

      ICAS Festivals

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