WE ALL KNOW the internet can be a cruel place, and for the uninitiated, Twitter can feel somewhat like a modern-day Wild West with all its angry epithets and unfocused, ill-informed fury.
But sometimes, the jibes can be a wee bit more intelligent and playful, if somewhat mischievous.
Quite a welcome for Sage CEO Stephen Kelly on what turned out to be his first day in the job.
He didn’t take it lying down either, retorting with: “.@ZachNelson @NetSuite @FT Please mind the gap between rumours & reality. From ‘idea’ to destination ‘growth’ @SageUK”
The gloves are well and truly off.
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