Taking Stock: Restructuring firm’s ‘charity day of humiliation’


Somewhere between the silly dance and its ubiquity, its message – assuming there is one – was somehow lost on us.

TS saw through its (arguably miserable) distaste for that particular novelty pop song, though, when news came through that restructuring firm SFP Group had put it – along with assorted other pop culture oddities – to good use all in the name of charity.

That’s right, through the media of surreal Korean rap, dressing up as Where’s Wally (pictured) and taking photographs of the animals of Mudchute Farm, the good people of SFP Group raised around £19,000 for eight local charities.

One of the chosen charities is the Cancer Recovery Foundation, and executive director Hannah Bellamy said the funds will be used to send out ‘survivor packs’ to people diagnosed with the illness, and to help those who are living in poverty as a result.

Group partner for SFP Simon Plant said: “Much of the credit should go to the organisers, because I certainly didn’t envisage some of the activities they conjured up!

“We are pleased that the money we managed to raise will genuinely make a difference to the brilliant work these charities do in helping to make the lives of those that are suffering that little bit easier.”

TS is glad that, after all the terrible dancing, some good has come of the most overplayed song of the year.


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