IT’s OFTEN THE CASE that acquisitions of one firm by another sees the latter’s brand retained, for a time.
The usual reason for this is to not upset the client base, which, in some cases, might have chosen the firm over its now acquirer.
But where the acquirer is a global business, namely KPMG, and the acquisitions is a twenty-year old board advisory firm, Makinson Cowell, you’d expect the co-founder’s names to disappear into the ether. Not so.
The brand will live on – alongside KPMG’s – as Makinson Cowell/KPMG.
This is unlikely to be forever sustained – the Makinson Cowell brand will probably be ushered off stage left at some point when nobody’s looking.
But it does illustrate that in a world where the large firms are viewed as all-consuming and powerful, the last thing they want to do is give Makinson Cowell’s clients the jitters. After all, Makinson Cowell, apparently boasts a large number of FTSE CEOs on speed dial. KPMG won’t want to ride roughshod over them.
Oh, and the word ‘independent’ is used eight times in the press release of the deal.
Richard Oddy, Casper Kaars Sijpesteijn and Rory Goldthorpe have been appointed to senior roles in key sectors of high growth, with a further 17 junior and experienced hires
Richard White, Nicola Westbrooke and Richard Ross all join from KPMG, where they oversaw the real estate tax practice
Sheryl Davis joins the firm's High Wycombe office from Barnes Roffe
The appointments have been made across the VAT, audit and international tax teams