It’s all Greek to PwC

TS is a very scholarly character, as both our readers will know. So one was spitting mad in true academically fastidious fashion when TS saw this. The world’s largest accounting firm put out a pensions briefing for companies in November that had a nifty new logo for the firm. It read: ‘??X’

Only, sadly, the ? is not really a ‘w’ in Greek? Is an omega, a long ‘o’ sound in, not a ‘w’. We’re not sure the use of ‘X’  is strictly accurate, either. That’s a hard c, so not ideal for the abbreviated version, which would be P-O-K and pronounced ‘poke’.

Happily, the firm’s updated version dispenses with the Greek characters. Probably best, don’t want to poke fun at a Greek tragedy.

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