The art of promotion

Peter Wyman is an outstanding achiever, according to the ICAEW, but TS reckons he’s even better at marketing. Last week Wyman took the opportunity to explain the value of audit, while receiving the ICAEW’s outstanding achievement award for 2006. A strong sense of deja-vu flitted across TS’ mind prompted by some uncanny resemblances to a PwC billboard campaign of a few months back entitled ‘Value your Audit’.

And while we’re on the ICAEW, we recently attended that august body’s annual dinner to hear chief executive Eric Anstee say he hoped it wouldn’t clash with CIPFA’s shindig next year. An ICAEW spokesman said it was a remark about scheduling, but the ripple of applause that followed indicated that merger is still on the mind of Moorgate Place.

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