ICAEW's controversial Malaysian ad 'a one off'
advert to recruit already-qualified accountants in
advert in Malaysian business mag The Edge, calling on accountants to join the
‘tute through its Pathways scheme ‘without study or formal exams’.
as if the ICAEW was now prepared to take on its accountants without any further
exam or study.
rigorously assessed.
TS asked the ICAEW whether it would pull the ad or stick to
its ‘marketing principles’
‘The ad was a one-off, it won’t be running again,’ replied a
‘tute spokeswoman.
A one-off?
Anyway, TS will keep an eye on how the ‘tute continues its
Malaysian campaign, and others, very closely.