BusinessPeople In BusinessICAEW’s controversial Malaysian ad ‘a one off’

ICAEW's controversial Malaysian ad 'a one off'

TS can inform you of a follow-up to the row over the ICAEW’s
advert to recruit already-qualified accountants in Malaysia.

The background first: The ICAEW had caused a fracas over its
advert in Malaysian business mag The Edge, calling on accountants to join the
‘tute through its Pathways scheme ‘without study or formal exams’.

 ACCA of course was suitably enraged – saying that it seemed
as if the ICAEW was now prepared to take on its accountants without any further
exam or study.

The ICAEW of course responded, saying candidates would be
rigorously assessed.
 
TS asked the ICAEW whether it would pull the ad or stick to
its ‘marketing principles’

‘The ad was a one-off, it won’t be running again,’ replied a
‘tute spokeswoman. 

A one-off?

Anyway, TS will keep an eye on how the ‘tute continues its
Malaysian campaign, and others, very closely.

 

Related Articles

Colin: Is the grass greener in commerce, rather than practice?

More News Colin: Is the grass greener in commerce, rather than practice?

1y Stephanie Wix, Writer
Colin: World markets are 'Trumped'

Governance Colin: World markets are 'Trumped'

1y Stephanie Wix, Writer
Taking Stock: Life’s a puzzle for Ben Affleck in The Accountant

People Business Taking Stock: Life’s a puzzle for Ben Affleck in The Accountant

2y Taking Stock
Taking stock: Accountant film trailer has little Hart but big Johnson

People Business Taking stock: Accountant film trailer has little Hart but big Johnson

2y Taking Stock
Colin: New HMRC CEO 'parachuted' in

People Business Colin: New HMRC CEO 'parachuted' in

2y Taking Stock
Taking Stock: 'Application' for top HMRC job released

People Business Taking Stock: 'Application' for top HMRC job released

2y Taking Stock
Taking Stock: Affleck looks to UK for The Accountant inspiration

People Business Taking Stock: Affleck looks to UK for The Accountant inspiration

2y Taking Stock
Colin: End of Homer's HMRC Odyssey

People Business Colin: End of Homer's HMRC Odyssey

2y Taking Stock