PwC lucky to avoid GAP’s brand debacle

TS, being both a fashion doyen and brand guru, noted with great interest GAP’s aborted attempt at updating its image.

The fashion giant was given a kicking by its loyal customers over its new Laird & Partners-designed logo:

gap logo.jpg

Branding experts Wolf Olinns were quite widely quoted – in a somewhat pious tone – about the logo issue “signalled a brand that is anything but confident and even more disconnected than we thought”.

But hold on a mo. That GAP logo is quite similar in style and substance to PwC’s logo – designed by…Wolf Olinns:

pwc logo.jpg
Perhaps Wolf, and PwC, should be grateful that accountants didn’t get up in arms about this effort.

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