Easy, easy, easy
Hottest topic of conversation in the office at the moment? Bankers bonuses? The PBR?
Not likely, it is of course: the World Cup draw.
No sooner were the Americans, Algerians and Slovaks drawn, than the bandwagon started rolling towards claims of English domination and victory, fate itself had spelt it out: E (England), A (Algeria), S (Slovakia), Y (er ‘Yanks’)!
And so begins the building of anticipation and expectation beyond all rational thinking. A similar thing happened not so long ago in the world of business – they eventually called them ‘sub-prime mortgages’…