PracticeAuditSage’s domination under threat

Sage's domination under threat

Sage still dominates the market despite the downturn but the software company faces new competition with CODA launching a new online platform

It’s a huge market, and tied up by Sage. Accounting software for SMEs is big
business.

Sage this week showed just how good business it is, saying that SMEs, even in
the downturn, are still spending on their software.

The company clocked a pre-tax profit of £122.6m for the period to 31 March,
up from £108.6m on the previous year.

UK revenues grew 12% from £107.5m to £120.2m in comparison to the same six
months last year.
Paul Harrison, group finance director for Sage, said: ‘We have a 5.5 million
[global] SME customer base and even though we are facing a tough economic
market, SMEs still need support’. But Sage also faces new competition in the
market.

CODA, better known for providing software to bigger businesses, has launched
CODA2go, a new online platform for the smaller company market.

CODA2go is an on-demand application that is available online and via the
force.com platform.

CEO of CODA and member of the management board at parent company Aggresso,
Jeremy Roche, said: ‘For small companies Sage was the only option really. Now
there are more options and a sophisticated application.’

The software allows users to pay a monthly charge with no contracts, however,
customers will be required to give at least one month’s notice.

‘The application is matched to the cashflow of the system, you can always cut
back on users if you hit hard times,’ said Roche.

The system is customisable and needs a browser and multi-tenancy technology,
which allows multiple users on one server. ‘For us we will be able to get to a
wider audience. Our market is at the higher end and now we can offer a complete
accounting solution to organisations on a smaller scale,’ said Roche.

So what does Sage make of its new competitor? ‘They have no brand in the SME
market,’ Sage’s Harrison said.

‘We have a good relationship with business. If you get the support right the
customers will renew their contracts.’

Related Articles

PwC replaces EY as Domino's auditor

Audit PwC replaces EY as Domino's auditor

4d Alia Shoaib, Reporter
The ‘uncomfortable truth’ behind FRC’s Big Four fines recommendations

Audit The ‘uncomfortable truth’ behind FRC’s Big Four fines recommendations

1w Carl Johnson, Stephensons
BDO holds off Big Four to retain top position as AIM auditor

Audit BDO holds off Big Four to retain top position as AIM auditor

2w Alia Shoaib, Reporter
FRC urged to fine Big Four firms penalties over £10m

Audit FRC urged to fine Big Four firms penalties over £10m

3w Alia Shoaib, Reporter
EY to audit Standard Chartered bank

Audit EY to audit Standard Chartered bank

1m Alia Shoaib, Reporter
KPMG replaces PwC as Croda auditor

Accounting Firms KPMG replaces PwC as Croda auditor

2m Emma Smith, Managing Editor
EY fined £1.8m over Tech Data audit

Accounting Standards EY fined £1.8m over Tech Data audit

2m Emma Smith, Managing Editor
Top 50+50: Firms post significant growth in new tax and audit rankings

Audit Top 50+50: Firms post significant growth in new tax and audit rankings

2m Emma Smith, Managing Editor