Xero links accountants to potential clients through Facebook Messenger service

BUSINESS ADVISERS can now connect to potential small business clients through a Facebook Messenger chatbot service, provided by Xero.

In the rise of technology, and the digitisation of tax on the horizon, small businesses have been predicted to struggle over the next few years. The messenger service, known as Xero Chatbot intends to support them by creating a connection to a global network of over 100,000 advisers.

“This reflects our commitment to helping small businesses grow and be more productive by connecting every small business to an adviser,” said Doug LaBahn, global VP product and partner marketing at Xero. “Connecting the millions of small businesses on Facebook Messenger with advisers, Xero’s Chatbot will open up a huge opportunity,” .

Its directory of advisers intends to help connect Xero-certified partners with small businesses searching for the right adviser for their expertise and the industries they serve. In the first 72 hours of the launch at least 13,500 advisers have joined in the beta release. The directory also has geo-sensing features to show nearby operating partners.

“Small businesses who use an accountant grow their net profit 23% faster than those who do not, found our Xero Signals research.” LaBahn added.

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