A DIGITAL PLATFORM has been launched to help businesses understand how they are viewed externally, using financial, credit, social and customer data to build a picture.
Handle has been created to help small business owners gain a better perception of the outside world’s view of their business. The platform brings together information from your business’s website, social media activity, customer feedback, credit score and financial information.
Olly Betts, CEO of Handle’s creator Bizfitech, said the solution exists to “empower” small business owners with data “in a language they understand”.
“For too long information has been used to make decisions about small businesses with no way for the subject of all that data, the business owner, to efficiently understand or affect it,” said Betts.
“Handle is designed to give time poor small business owners the insight they need to succeed, quickly and efficiently. Whether that’s growing sales, protecting what they have or just saving money, the information is available to do all of those things and now it’s in one place.”
Rebecca Aldridge, MD of Balance: Wealth Planning took part in the extensive user testing programme and described how Handle has already helped her:
“As a business that finds the majority of its new clients online, Handle allows us to see how we are being perceived and then take control of our online reputation,” said Aldridge. “For example, the scores on the dashboard have motivated me to work on my businesses SEO.”
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