Taking Stock: Xero sings to the tune of frustrated SME owners
Xero is getting in to the music business with a parody of one of Adele's biggest hits
AS the cliché goes, Britain’s army of five million small business owners are the ‘backbone of the British economy’.
So it’s worrying for TS to hear that our economy’s backbone is suffering with an acute case of ‘late payment syndrome’, with research from cloud accounting software company Xero revealing that 10% of SME owners are struggling to settle invoices, something which will no doubt have a knock-on effect on their accountants.
To remedy the situation, Xero has taken some singing lessons and released a parody of Adele’s Chasing pavements with the aptly titled, Chasing Payments.
Recorded by and starring Xero customers, the video has been created as a tongue-in-cheek tool for business owners to share with late payers to encourage faster payment.
With strong financial year results, Xero has money to burn, so next time it wants to make a parody music video; they may just set fire to the rain…