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RSM tees up European golfing partnership

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RSM has become an official supplier of the European Tour.

The Top Ten firm, which in February announced a 6% increase in global growth last year, will sponsor several marquee European Tour events in 2016 and 2017 including the Irish Open, BMW PGA Championship, Scottish Open, and the British Masters.

In addition to the tournament sponsorships, RSM and the European Tour will conduct a performance study of the game of golf. The exact focus of the study will be determined in the coming months by a panel of leading golf minds and will be announced later this summer. In the interim, RSM and the European Tour will be placing staff working on the study inside the ropes at the above tournaments to begin collecting initial data.

These agreements look to build on RSM’s January announcement of their partnership with European Tour star Andy Sullivan. These announcements look to grow RSM’s relationships within golf in the UK and augment their successful Team RSM sponsorship of US PGA Tour professionals Zach Johnson, Chris DiMarco and Davis Love III.

David Gwilliam, chief operating officer for RSM, said: “We are very excited to work with the European Tour over the coming years. Together, RSM and the European Tour will push the boundaries of traditional golf sponsorships and will seek out avenues to understand the key drivers to player efficiency in golf.”

Keith Pelley, CEO of the European Tour said: “We are delighted to have RSM on board as an official supplier and we also look forward to collaborating on the bespoke performance study, which we hope will provide an intriguing insight into the demands faced by elite golfers.

RSM is not the only accountancy firm to have a partnership with a major golfing star. Big Four firm KPMG’s US arm has a hat sponsorship with five-time major winner Phil Mickelson, with 100% of the proceeds going to literacy programmes.

RSM already has a partnership with Andy Sullivan, who is not only a very talented golfer but also a terrific character, and we look forward to working together over the coming months.”

The announcement comes just a month after RSM announced the promotion of a record 19 new partners around the UK, as well as welcoming Baker Tilly Ryan Glennon as one of its member firms in Ireland.

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