EY forges alliance with Adobe

EY and Adobe have announced a strategic alliance that will expand the Big Four firm’s digital and web content services to help clients with their digital transformations.

In turn, Adobe will team with EY to help companies improve profitability and gain competitive advantage through digital transformation programs.

Greg Jenko, EY principal and EY Americas global digital and emerging technology leader, said: “As the market continues to shift toward the concepts of digital enterprise and experience-led transformation, EY sees this as a key opportunity to team with Adobe to develop a new suite of capabilities and offerings to support our clients in this digital ecosystem.

“The alliance with Adobe further strengthens EY’s ability to provide clients with a complete digital marketing suite for strategy, marketing technology, content management and analytics.”

Adobe recently announced a strategic partnership with Microsoft to integrate Adobe Marketing Cloud into Microsoft’s Dynamics, which aligns with the 2015 EY alliance with Microsoft.

Similarly, Adobe had an agreement with NorthPoint Digital which EY  acquired in October 2015.

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