Baker Tilly ‘unified approach’ as it adopts RSM moniker, says chief

Baker Tilly ‘unified approach’ as it adopts RSM moniker, says chief

New global will lead to deeper collaboration and sharing or resources among member firms, says RSM International chief

RSM INTERNATIONAL member firms will benefit from a more unified approach and will “share resources at a higher level” the network’s CEO has told Accountancy Age as the network completed a rebrand of all its member firms.

The unified brand, announced in June this year, sees more than 110 member firms around the world adopt the RSM moniker as part of the network’s long-term growth strategy of targeting entrepreneurial growth-focused organisations globally.

Jean Stephens, CEO of RSM International, said the global brand would help “provide an enhanced, seamless service offering to clients” and that there would be deeper collaboration and sharing or resources among member firms.

Stephens said there would be more “shared systems and protocols in terms of the various sectors and services we deliver”.

In the UK, Baker Tilly will become RSM. Baker Tilly acquired RSM Tenon, the former UK member of RSM International network, out of administration in 2013 in a pre-pack deal, creating a firm with a combined annual fee income of over £300m. It announced it would join the RSM international network as its UK member firm in April 2014.

“Even though our name is changing, we are staying true to our roots and we are committed to serving the needs of all of our clients both nationally and internationally,” said Laurence Longe, RSM’s UK managing partner.

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