Sony Ericsson
Sony Ericsson has struggled with tough competition in the mobile phone market

Sony Ericsson cuts 17 per cent of staff

Firm hopes to recover lost profits with $470m cost cutting move

Written by Simon Burns in Taipei

Sony Ericsson has announced 2,000 job cuts as part of a cost reduction measure.

The company confirmed speculation that that cuts would be made following poor quarterly results.

Advertisement

The joint venture between Japan's Sony and Sweden's Ericsson has struggled with tough competition in the mobile phone market.

The company reported profits of only $9.5m in the second quarter, compared to $347.6m in the same period one year earlier.

Quarterly sales were down more than nine per cent to $4.45bn. The company warned investors last month that results would be poorer than expected.

Observers attribute Sony Ericsson's woes to its greater emphasis on high-end fully-featured phones, compared to competitors' strengths at the low end of the market.

We are aligning our operations and resources to meet an increasingly competitive business environment

Dick Komiyama Sony Ericsson

Rivals such as Nokia, the world's largest mobile phone maker, and South Korea's LG have done well with low-priced entry-level models in emerging markets such as China.

Sony Ericsson has vowed to focus more attention on emerging markets, and predicts that this will help lead to a rise in unit sales of 10 per cent this year.

The company hopes to realise more than $470m in cost cuts each year following the layoffs and other belt-tightening exercises.

"We are aligning our operations and resources worldwide to meet an increasingly competitive business environment and to help restore our capability for profitable growth," said Dick Komiyama, chief executive at Sony Ericsson.

Comments

White papers

Related jobs

More Accounting jobs

Spotlight

Stuart Bridges, Hiscox

Stuart Bridges: FD of Hiscox

Dull is the new black in these straightened times –...

Top 30 Accounting Networks and Associations 2008

The race to become the biggest firm on the planet...

Barack Obama Accountancy Age cover October 2008

Obama: asset or liability?

What an Obama presidency could mean for you

Find your next job

Find your next job
Salary Checker

Job of the week

More finance jobs

Newsletters

Sign up here for the very latest news delivered to your inbox. Choose from the following options:

Your next job

Have your say

Will proposed tax cuts help to stimulate the economy?
Yes
No

Advertisement

Search white papers

Search white papers

Advertisement