Apple has dropped plans to cut the price of iTunes downloads in the UK,
claiming that the rising euro has equalised the price paid across the EU.
The company said in January that it would
cut
the price paid by UK consumers for music tracks, which were then among the
highest in the world.
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The announcement followed the news that the EU was to
investigate
iTunes pricing in the UK under competition law.
The investigation came after UK users of iTunes complained of being
overcharged. Tracks then cost 79p or 99p in the UK, compared to the equivalent
of 67p and 87p in the rest of Europe.
"The Commission has sent a Statement of Objections to major record companies
and Apple in relation to agreements between each record company and Apple that
restrict music sales," said EU Competition Commissioner Neelie Kroes.
"Consumers can only buy music from the iTunes online store in their country
of residence. Consumers are thus restricted in their choice of where to buy
music, and consequently what music is available, and at what price.
This is no longer necessary as exchange rates have effectively done it for us
Spokesman Apple
"The Commission alleges in the Statement of Objections that these agreements
violate the EC Treaty's rules prohibiting restrictive business practices
(Article 81)."
But the falling value of the pound and strength of the euro mean that the
price imbalance no longer exists.
"The announcement was that we would match the UK price to that of other lower
priced European countries," an Apple spokesman told the BBC. "This is no longer
necessary as exchange rates have effectively done it for us."
Nevertheless Apple might still face an investigation as the prices charged in
Europe are much higher than in the rest of the world.
In the US and Canada tracks cost 99 cents, the equivalent of 49 pence. Apple
has claimed in the past that this large imbalance is down to the higher cost of
doing business in Europe.
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