Sales of pre-pay dongles have rocketed to 8,000 per week in the UK, according
to figures from retail analyst GfK.
Priced at around £50, pre-pay dongles are increasingly seen as a flexible way
of getting broadband access on the go when used in conjunction with a notebook.
The GfK figures represent an eight-fold increase on to six months ago when
just 1,000 per week were being sold.
However, it is contract-based mobile broadband packages that currently make
up the vast majority of dongle sales, accounting for 22,000 of the weekly 30,000
units sold each week in the UK.
The rapid growth in the popularity of mobile broadband follows aggressive
price cutting by mobile phone networks in the UK.
Last month Vodafone
cut
the price of its mobile broadband USB modems by £50 for users on 30-day
contracts, following a similar move by mobile operator 3 in May.
Vodafone slashed the price of its broadband-on-the-move modem stick from £99
to £49 for 30-day contract users who pay £20 a month for 3GB of usage.
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