Dutch supermarket chain Albert Heijn has kicked off a trial with payment
processor Equens which allows shoppers to pay using their fingerprints.
The six-month Tip2Pay project is the first of its kind in The Netherlands and
aims to investigate the potential of this technology as a new payment method and
establish whether it is received positively by consumers.
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"We regularly test new payment concepts among our customers. We only continue
their development if they are received with enthusiasm," said Jan de Heij,
innovation manager at Albert Heijn.
Those wishing to partake will register by having their fingerprint scanned
along with providing proof of identification, a debit card and their customer
loyalty card if they have one.
Once registered, participants need only scan their fingerprint at the till to
pay for goods.
"Recent developments in technology facilitate new and improved payment
methods," said Dave Rietveld, general manager for new business at Equens.
Recent developments in technology facilitate new and improved payment methods
Dave Rietveld Equens
"Equens therefore operates an innovative policy geared towards the
development of new payment products based on market requirements."
Equens is also looking into other technologies such as mobile payments and
electronic invoicing.
Albert Heijn and Equens will conduct the pilot in consultation with IT-Werke,
a company that specialises in integrating biometric technology in retail and
consumer applications.
The IT-Werke system has already been successfully tested at the German
supermarket chain Edeka, which now offers fingerprint payment services at 120 of
its stores.
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