Google
Google could boost revenues by $1bn by extending its search advertising system to Yahoo users

Google hints at ad partnership with Yahoo

Rubbing in a little salt ...

Written by Guy Dixon

Senior Google executives have publicly expressed interest in a potential advertising partnership with search engine rival Yahoo.

The comments from chief executive Eric Schmidt and co-founder Sergey Brin follow a two-week shared advertising trial which many analysts saw as an attempt to derail Microsoft's bid for Yahoo.

Advertisement

The two-week test saw Google supplying selective advertisements served to Yahoo search engine users.

"We have been talking to Yahoo and we are very excited to be working with them," said Brin before the company's annual general meeting yesterday.

Schmidt added that the two-week trial with Yahoo had been "successful" and that it formed "a good basis to talk to Yahoo some more".

Wall Street analysts have suggested that Google could enhance annual revenues by as much as $1bn by extending its search advertising system to Yahoo users.

We have been talking to Yahoo and we are very excited to be working with them

Sergey Brin Google

In a thinly veiled attack on Microsoft's attempt to acquire Yahoo, which was ditched last weekend, Brin gave his backing to the use of the joint advertising initiative to thwart Microsoft's ambitions in the search engine arena.

"We believe in companies having choices about their destiny," he said.

Comments

White papers

Related jobs

More Accounting jobs

Spotlight

Stuart Bridges, Hiscox

Stuart Bridges: FD of Hiscox

Dull is the new black in these straightened times –...

Top 30 Accounting Networks and Associations 2008

The race to become the biggest firm on the planet...

Barack Obama Accountancy Age cover October 2008

Obama: asset or liability?

What an Obama presidency could mean for you

Find your next job

Find your next job
Salary Checker

Job of the week

More finance jobs

Newsletters

Sign up here for the very latest news delivered to your inbox. Choose from the following options:

Your next job

Have your say

Will proposed tax cuts help to stimulate the economy?
Yes
No

Advertisement

Search white papers

Search white papers

Advertisement