Text messaging services will continue to grow, despite the technology being
over 15 years old.
This was the unanimous declaration from a panel of industry experts from
Vodafone,
O2,
Airwide
Solutions and
Ovum at an event
to commemorate the 15th anniversary of the first text message.
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"The industry could not possibly have known the impact this technology would
have," said John Delaney, a principal analyst in Ovum's Consumer Group.
"From simple peer-to-peer messaging, to premium services to mobile money
transfers and mobile banking and advertising, SMS has fundamentally changed the
way the world communicates."
The panel agreed that SMS is not going to be replaced by a newer technology
in the foreseeable future, but would be complemented by newer services such as
mobile instant messaging.
Mike Short, vice president of research and development at O2, and spokesman
for the
Mobile
Data Association, explained that enterprises are starting to see the value
of SMS as a business tool.
Integrating SMS into customer relationship management or supply chain
management could offer an easy way for customers to receive updates or provide
feedback.
Kevin Wood, president and chief executive at Airwide, added that any new
technology will come down to price and ease of use.
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