Barclaycard
is developing the UK's first linked credit card and loan which it claims can
tackle household carbon emissions.
Barclaycard Breathe Easy is set to launch in summer 2008, and will assist
homeowners who want to invest in making their homes more energy efficient.
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Research from the
Energy
Saving Trust suggests that the average UK household could save around two
tonnes of carbon dioxide each year by making their home more environmentally
friendly.
However, many consumers claim that they are unable to implement the necessary
products owing the high initial cost and the length of return on investment.
"Many homeowners are put off investing in greater home energy efficiency by
the cost and the long time it takes for their investment to pay in terms of
lower energy bills," said Marcus Agius, chairman of Barclays.
"Barclaycard Breathe Easy addresses this challenge and is a good example of
the role which financial institutions can play in helping consumers reduce
household carbon emissions."
The scheme works by allowing Breathe Easy customers to buy home insulation
products at a discount from one of Barclays' partners, and to repay the cost as
a loan.
Monthly repayments are expected to be in line with the savings they would
make on their energy costs.
Barclays claims that this makes the project affordable for the householder
and beneficial to the environment. Once the loan has been repaid the customer
will continue to reap the benefits of the installation.
Barclaycard released its Breathe credit card in July which donates half of
its profits to carbon reduction projects around the world, and offers
cardholders lower rates and discounts to promote greener spending.
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