Demand for personal navigation devices is expected to intensify, leading to
global sales of more than 100 million units by 2011, analysts predict.
ABI
Research forecasts that dedicated devices will remain the preferred form
factor for use in cars, but will be complemented by handheld systems for
pedestrian navigation.
New form factors such as portable media players, ultra mobile PCs, internet
tablets and mobile internet devices will also appear.
"Handset-based navigation will be stimulated by convergence trends and
technological advances in low-cost GPS receiver integration, and improved indoor
coverage," said ABI Research principal analyst Dominique Bonte.
"Off-board handset-based navigation will grow strongly in North America,
reaching a sales volume of 21 million units by 2012 driven by the involvement of
cellular carriers.
"This will be a catalyst for the uptake of location-based services such as
search, friend-finder and tracking features."
Europe is the leading navigation market, but strong growth is expected in
developing countries such as China and India. By 2012 more navigation systems
will ship in Asia-Pacific than in any other region, according to the research.
ABI predicts that competition and price pressure will result in continued
consolidation and vertical integration, as evidenced by
Nokia's
acquisition of
Navteq and
the potential
acquisition of
Tele
Atlas by
TomTom or
Garmin.
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