US broadband consumers have an "overwhelming preference" for converged voice
services which integrate mobile and fixed communications, market watchers
reported today.
A recent
In-Stat
survey of US broadband households found that consumers strongly favour buying
all household comms services from a single provider.
Public service telephone network voice services are the least valued of all
household communication services, but a significant proportion of service bundle
consumers would migrate to another supplier to obtain converged voice services.
"Operators need not wait for full fixed/mobile network convergence, because
all the necessary technology is available today," said In-Stat analyst Keith
Nissen.
"All it will take is for one major service provider to embrace converged
voice services, and the voice communications market will be forever changed."
In-Stat estimates that converged voice services could be generating over
$8.6bn annually in the US by 2011, and claimed that the idea appeals to
consumers of all ages, even those currently using mobile-only voice services.
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