The four sites enjoyed more than 267 million visits in September alone, each
visit representing an opportunity to provide printing and to merchandise digital
content, according to HP.
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To exploit this, HP is using web 2.0 technologies such as those developed by
Tabblo,
which it acquired in March.
More than 7.75 million Facebook members are registered
Graffiti
users, and could print their masterpieces with HP's Tabblo technology.
Tabblo also powers a blog-printing feature in the latest release of Windows
Live Spaces.
Meanwhile, HP is working with Disney to enable fans of Hannah Montana and
Miley Cyrus to create a personalised 'MyConcert Memory Book'.
Flickr members will be able to turn their photo collections into a variety of
creative projects and to order photo-journals, mini-books, posters and postcards
through Tabblo.
"People are frustrated with printing from the web," said Vyomesh Joshi,
executive vice president at HP's Imaging and Printing Group. "It is often
wasteful and the pages rarely print with the information laid out in the way
that users want."
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