Industry interest in ultra low-cost mobile PCs for educational purposes is
growing, particularly in emerging markets, according to
Gartner.
The analyst firm predicts that more than six million ultra low-cost mobile PC
devices for the education segment could be shipped by the end of 2012, a 40 per
cent rise, with most demand coming from emerging regions.
Shipments of these devices will reach nearly one million units in 2008 and
five million by the end of 2011.
Growth is anticipated to be slow at first, with volumes expected to remain
limited in 2007 as the first devices will be seed units used to test usage
models and determine usefulness.
"PC vendors that target governments and education organisations in emerging
markets should have a plan for a limited launch of branded ultra low-cost PC
models in Asia/Pacific and Latin America by the middle of 2008, or they will
miss the early opportunities," said Annette Jump, research director at Gartner.
Gartner currently sees two product concepts driving this change: the well
publicised One
Laptop Per Child (OLPC) initiative and
Intel's
Classmate PC
platform.
The OLPC project has received
criticism over
spiralling costs, but recently started a
two-for-one
programme as a way of offering the devices to consumers and helping
distribute them to developing countries.
While the OLPC initiative focuses on the provision of devices to children who
do not have access to PCs, Intel's Classmate encompasses the classroom
environment, including networking infrastructure, teacher training and
curriculum materials, which Gartner sees as a better model.
"A classroom-focused approach by the Classmate will ultimately prove more
effective in driving ultra low-cost PC shipments," said Luis Anavitarte,
research vice president at Gartner.
"Hardware alone is not enough, and users will need software and education
applications in local languages."
Although the analysts see publicly funded schools as the primary target, they
highlight that privately funded schools also present opportunities for ultra
low-cost PC adoption and should not be disregarded.
"While reducing the digital divide is critical for emerging economies in
their development process, it is also a powerful driver for the future of the PC
industry as low-cost PC users today may become mainstream PC users tomorrow,"
added Anavitarte.
Jump concluded that the success or failure of ultra low-cost PCs will depend
on several factors, including government support and funding, support from big
name IT manufacturers, attractive pricing and software and training in a local
language.
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