China's online games revenues double

Smaller firms squeezed out as Big Three dominate

Written by Simon Burns in Taipei

Revenues from online games in China have almost doubled over the past year, new research has claimed.

The market was worth $353m in the second quarter of 2007, a year-on-year increase of more than 185 per cent, according to Shanghai-based analyst firm iResearch.

Advertisement

Estimates from various sources put the number of online games players in China at between 30 and 60 million.

Although the market has grown substantially over the past 12 months, the value actually shrank slightly in the first half of 2007 as total revenues fell 5.4 per cent from a peak of $373m in the first quarter.

As smaller firms drop out of contention in the country's increasingly competitive online games industry, three local companies now hold more than 53 per cent of the market.

Shanda Interactive Entertainment, China's leading games firm, has a 20.5 per cent market share, according to iResearch.

Major portal operator Netease ranks second with 17.9 per cent, and Ztgame is third with 15.1 per cent. No other company holds more than 10 per cent.

Shanda, which earns almost all its revenues from games and games-related products, reported earnings of $54.6m in the second quarter.

Online games playing is growing fast in China and other Asian countries that have a "large youth population and have experienced a rapid rise in internet and PC penetration, in addition to increasing urbanisation", analysts from US-based Pearl Research wrote in a study of Asia's online games market published last month.

Tags:

Comments

White papers

Related jobs

More Accounting jobs

Spotlight

Stuart Bridges, Hiscox

Stuart Bridges: FD of Hiscox

Dull is the new black in these straightened times –...

Top 30 Accounting Networks and Associations 2008

The race to become the biggest firm on the planet...

Barack Obama Accountancy Age cover October 2008

Obama: asset or liability?

What an Obama presidency could mean for you

Find your next job

Find your next job
Salary Checker

Job of the week

More finance jobs

Newsletters

Sign up here for the very latest news delivered to your inbox. Choose from the following options:

Your next job

Have your say

Will proposed tax cuts help to stimulate the economy?
Yes
No

Advertisement

Search white papers

Search white papers

Advertisement