Revenues from online games in China have almost doubled over the past year,
new research has claimed.
The market was worth $353m in the second quarter of 2007, a year-on-year
increase of more than 185 per cent, according to Shanghai-based analyst firm
iResearch.
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Estimates from various sources put the number of online games players in
China at between 30 and 60 million.
Although the market has grown substantially over the past 12 months, the
value actually shrank slightly in the first half of 2007 as total revenues fell
5.4 per cent from a peak of $373m in the first quarter.
As smaller firms drop out of contention in the country's increasingly
competitive online games industry, three local companies now hold more than 53
per cent of the market.
Major portal operator
Netease
ranks second with 17.9 per cent, and
Ztgame
is third with 15.1 per cent. No other company holds more than 10 per cent.
Shanda, which earns almost all its revenues from games and games-related
products, reported earnings of $54.6m in the second quarter.
Online games playing is growing fast in China and other Asian countries that
have a "large youth population and have experienced a rapid rise in internet and
PC penetration, in addition to increasing urbanisation", analysts from US-based
Pearl
Research wrote in a study of Asia's online games market published last
month.
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