The imminent introduction of 3G mobile phones in China could offer a lifeline
to the country's beleaguered handset makers.
Despite a strong consumer electronics manufacturing industry, Chinese
companies have been practically shut out of the domestic handset market by
foreign firms like
Nokia and
Motorola
which have more than 70 per cent of the market.
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China's introduction of 3G networks has been held up by bureaucracy for
several years while researchers work to perfect the country's home-grown
TD-SCDMA technology.
Despite severe teething troubles during testing, TD-SCDMA is now reported to
be ready, and the government is expected to begin issuing 3G licences in time
for the Beijing Olympic Games.
"Of the projected 140 million handset sales in China in 2008, 20 to 50
million will support China's proprietary 3G standard, representing a penetration
of 14 to 35 per cent," said Hua Yang, secretary general of the
TD-SCDMA
Industry Alliance which represents firms behind the standard.
Analysts from Beijing-based
CCID
Consulting believe that China's huge mobile market is an opportunity for all
major domestic mobile phone makers.
China's mobile operators are currently testing TD-SCDMA handsets, and the
country's domestic mobile phone brands have accounted for half of the tests
organised by the operators.
As only a few foreign firms, such as
Samsung,
have gained entry, domestic brands can be on an equal footing with foreign
brands in the test, CCID's analysts said.
Nokia currently sells 31 per cent of all handsets purchased in China,
followed by Motorola with 22.5 per cent, and Samsung with 9.8 per cent,
according to CCID.
No local firm has more than five per cent market share. The leading Chinese
brand, ZTE,
holds 4.8 per cent.
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