Apple iPod Nano
Apple's new iPod Nanos retail at around three times the build cost

Analysts identify iPod Nano rip-off

New models give Apple best margins ever

Written by Iain Thomson

Analyst firm iSuppli has taken apart the new iPod Nano and found that it gives Apple its biggest gross margins yet.

The build costs for the new Nano run to $58.85 for the 4GB model priced at $149, and $82.85 for the 8GB version priced at $199. This makes it the most profitable iPod in Apple's history.

"The changes in components have resulted in significant cost reductions in the Nano design, allowing Apple to offer a product that is less expensive to build and that has enhanced features compared to its predecessor," said Andrew Rassweiler, senior analyst and teardown services manager at iSuppli.

Overall the study found that Apple typically charges around double the manufacturing cost of its products, but that the new line retails at around three times the build cost.

The teardown showed that the new 4GB Nano is 18.5 per cent cheaper to build than the previous model.

The estimate does not include costs for manufacturing, software, intellectual property, accessories and packaging.

The figures also do not include research and development costs, since such data cannot be derived from a teardown and component analysis.

Enjoyed this article? Help spread the word:

Comments

Reader comments for this story

White papers

Related jobs

Spotlight

Richard Atkinson, FD of All England Tennis Court

Profile: Richard Atkinson, FD of All England Tennis Club

As Wimbledon reaches a heady climax, the FD of All...

PwC 10-year anniversary special report

Relive how the controversial mega-merger of Price Waterhouse and Coopers...

Make partner fast with YP

The latest edition of Young Professional features our definitive guide...

Find your next job

Find your next job
Salary Checker

Newsletters

Sign up here for the very latest news delivered to your inbox. Choose from the following options:

Search white papers

Search white papers

Have your say

Has the credit crunch made you fear for your job?
Yes, my company says jobs will go
Maybe, if things get worse, I could be hit
No, business is quite stable

Job of the week

More finance jobs...

Your next job