Efforts to cut domestic energy consumption and fight climate change are being
undermined by a proliferation of electricity-hungry consumer electronics
devices, the
Energy
Saving Trust warned today.
Marking the dawn of a new 'Information, Communication, Entertainment (ICE)
Age', the Energy Saving Trust's
Ampere
Strikes Back report (PDF) identifies the energy burden of this new set of
products.
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The report predicts that 'ICE age' technology will account for 45 per cent of
the electricity used in UK households by 2020, the equivalent of 14 power
stations, just to power our TVs, home IT and other electronics.
"Products are being used in ways that were undreamed of just a few years ago,
with trends such as listening to the radio through TV and PC on the increase,"
said Philip Sellwood, chief executive of the Energy Saving Trust.
"It is highly unlikely that consumers realise that this uses far more energy
than conventional means, or that digital radios use almost as much energy when
considered switched off at the unit as they do while switched on, while a new
flat panel TV can use up to three times more electricity than a 'traditional'
TV."
The growing popularity of technology such as DAB radios, set-top boxes,
laptops and LCD/plasma TVs means that the annual UK spend on consumer
electronics has soared to over £12bn, making UK consumers the biggest spenders
in Europe.
While the average UK household spends £500 a year on these products, one in
10 UK householders spends between £1,000 and £10,000 a year.
If this trend continues, products contained in the average home could be
racking up running costs of £4.9bn a year by 2020.
The study warns of the "unwitting wastage of these ICE Age offenders" who
leave devices on or on standby when not in use.
"UK consumers will be surprised to hear just what their home entertainment
equipment gets up to," explained Sellwood.
"The Ampere Strikes Back report holds up a mirror to all of us and shows just
how easy it is to lose track of what is sucking up energy in our homes and
costing us and the environment dear."
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