Premium-rate regulator
Icstis
has promised to introduce licensing for phone-vote service providers within
three months.
The announcement follows crisis talks between Icstis,
Ofcom and
premium-rate trade body
Network
for Online Commerce over the scandal currently engulfing broadcasters
including ITV,
Channel
4 and Five.
The three broadcasters axed all premium-rate quizzes, votes and competitions
following allegations that high-profile shows, including Channel 4's
Richard
& Judy and ITV's
The X
Factor, had conned the public over premium-rate phone-ins.
ITV admitted that it overcharged X Factor viewers to the tune of
£200,000, and hired auditor
Deloitte
to conduct a review.
However ITV announced this afternoon that its flagship phone-vote show
Dancing
on Ice will go ahead as planned on 10 March. Analysts estimate that
phone-ins boost ITV's annual profits by up to £50m.
The BBC's
Saturday
Kitchen is also under investigation, but the corporation has resisted calls
to suspend its phone lines.
Icstis has set a deadline of 24 March for broadcasters to deliver a
comprehensive review of any premium-rate participation programming.
The regulator is also considering introducing a trust mark to restore public
confidence.
Icstis chairman Sir Alistair Graham said: "The public enjoys taking part in
premium-rate competitions and votes on TV. However public trust has been damaged
by [the] allegations. Ensuring viewers get a fair deal is Icstis' absolute
priority."
However, Graham added that Ictsis could not take sole responsibility for
boosting public confidence.
"Premium rate service providers, programme makers and broadcasters all have a
major role to play," he said.
Commons media select committee MP Nigel Evans told the press this week: "
These quizzes have become the scourge of television. Perhaps now ITV can go back
to making decent television rather than wasting their output on this rubbish."
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