McDonalds
McDonalds

McDonald's fries digital network plans

'Innovate' project scrapped as fast-food chain's profits tumble

Written by Nick Farrell

Burger chain McDonald's has binned plans for a global digital network linking its fast-food restaurants.

The 'Innovate' network was put on ice by the company as it focuses on near-term benefits and particularly on restaurant operations.

The move is expected to save the company tens of millions of dollars this year.

According to Dow Jones Newswires, the project was to begin this year in Canada and France. The US portion of McDonald's business was scheduled to be linked up in about two years' time.

In a memo dated 27 December, staff were told that the company had "made the very difficult decision to immediately stop all work on Innovate".

The memo, from vice chairman Jim Skinner, said that it was a "tough decision" that had been "dictated by our current business conditions and the need to focus on fewer priorities".

The move is expected to lead to some job losses.

Advertisement

Enjoyed this article? Help spread the word:

Comments

White papers

Related jobs

More Accounting jobs

Spotlight

bryan clark, chief information officer at kpmg europe

Profile: Bryan Clark, chief information officer at KPMG Europe

Getting the right infrastructure is instrumental in consolidating KPMG’s European...

Credit crunch special: guiding business through the storm

The downturn is hurting and recession looms. Will accountants be...

Apprentices, Arnie and Archos in the latest YP

September issue of Young Professional appraises the year for our...

Find your next job

Find your next job

Advertisement

Salary Checker

Newsletters

Sign up here for the very latest news delivered to your inbox. Choose from the following options:

Search white papers

Search white papers

Advertisement

Have your say

Is this the worst economic crisis in living memory?
Yes, I've never seen it this bad
No, underneath the media hype, the economy is solid
Not at the moment, but if decisive action isn't taken it could be

Job of the week

More finance jobs

Advertisement

Your next job